Register, Enforce, Defend Licensing And Litigation

How To

These pages show you how to navigate common intellectual law procedures. Please read the page descriptions below and follow the links to learn more about protecting your trademark before, during and after you file your application.

Application Filings

Whether you want to file a trademark in the United States or elsewhere, attorney Gordon E. R. Troy has the ability to walk you through every step of the process. Because our firm is small, you can have confidence in the fact that you will receive truly one-on-one service that large law firms can’t provide.
Follow the links below for more information about what we can do to help your business venture succeed:
  • Trademark questionnaire: Please fill out this questionnaire and send it to our firm so that we can provide a thorough review of your situation and a detailed analysis of how we may be able to assist you.
  • Information needed for assignments: When the ownership of a trademark changes, an assignment must be filed. If you are transferring the ownership of your trademark, please read this document for more information about how to prepare your assignment.
  • Specifications for drawings: If your mark contains images, pictures, colors or any other unique differentiators, you will likely need to provide a special form drawing with your trademark registration. Please follow the link to read more about what your drawing must contain and how to file.
  • Specimen requirements: Please follow this link to learn whether you will be required to submit a specimen (evidence) with your application or affidavit. This page also provides the type of information that applicants may submit for goods or services.
  • Explanation of goods and services: Identifying the correct class heading is critical to protecting your trademark. Class headings that are too broad can open your mark to attacks by competitors. Class headings that are too narrow may limit your ability to stop infringements. Following this link can help you determine the best heading for your situation and goals.
  • What is first use and first use in commerce: When submitting a trademark or service mark application, the dates you provide for the mark’s first use and first use in commerce can make all the difference in the strength the registration confers on your mark. Learn how to determine these dates by reading the information on this page.
  • Information specific about intent-to-use applications: Before your mark can be registered, it is necessary to convert the mark from its original status as “intent to use” to “to use.” Follow this link to learn about the steps you will need to take to file an allegation of use before your mark’s publication and obtain extensions for your registration.


Before you file your trademark application, there are factors that may determine your mark’s registrability. At Gordon E. R. Troy, PC, we can guide your research on your mark and identify defects in your intellectual property that may render your mark ineligible for registration.

Follow these links to discover reasons examiners frequently reject trademark applications:

  • Explanation of confusing similarity refusals: If your application has been rejected due to “confusing similarity,” you may be able to overcome this issue. Follow this link to learn about the strategies that we can pursue to create a compelling argument that results in an approved application.
  • Explanation of descriptiveness refusals: Applications for mark registration may be refused if your examiner believes that your mark is descriptive. It is possible to overcome this refusal. Follow this link to learn how to build a strong claim against a refusal.
  • Differences between principal and supplemental registers: Your mark may not meet the qualifications for its registration on the principal register. It may be registered on the supplemental register instead. Learn more about the differences between these registers and the advantages of each when you follow this link.


Whether you need information on incorporating proper notices in your trademark or filing fees for your mark, at Gordon E. R. Troy, PC, we are here to educate you on your options. Please follow these links to discover how you can protect your mark and learn more about the financial costs associated with your registration.

  • Use of proper notices and legends: Learn which legends or notices you should use to protect your intellectual property before and after your mark has been registered.
  • Schedule of charges: Follow this link to find the fixed rates for trademark registrations in the United States, learn about additional services that we provide during the application process and discover our foreign trademark application services, among other services we are qualified to offer.

Take The Next Step Toward Protecting Your Mark. Consult With Us.

Arrange your free consultation with an experienced attorney by completing our contact form or by calling us at 877-833-2586. From our West Windsor office, we are proud to represent clients in the United States and around the world.