Protecting Intellectual Wealth Worldwide for Four Decades
Intellectual Property & Business Law.
Trademark, Copyright, Licensing & Litigation.
Why Work With Us?
For four decades, we've represented startups and small to mid-sized businesses in trademark, copyright, and IP matters. We serve clients across the U.S. and internationally, with the personal attention and responsiveness that larger firms can't match.
We serve clients in major cities across the U.S., including New York, Boston, D.C., Los Angeles, Seattle, Sacramento, Miami, and many others, as well as internationally in Tokyo, Seoul, Paris, London, Sydney, Berlin, Milan, and beyond.
40 Years of Experience
We've spent four decades building deep expertise in trademark and copyright law. Among other achievements, our firm successfully placed the word Pilates into the public domain, freeing it for use by instructors and businesses worldwide.
Small Firm Service, Big Firm Results
When you're working with us, you will never be passed to a less experienced associate. At Gordon E. R. Troy, PC, we handle your legal concerns personally as we strive for favorable results.
Personal Attention
You work directly with me on every matter, supported by two experienced paralegals. We stay accessible, responsive, and involved from start to finish.
Practice Areas
Put Our Knowledge
to the Test
Ready to get started? Reach out today to schedule a consultation.
Client and Attorney Peer Reviews
Our go-to for trademark matters. His knowledge, precision, and accessibility are invaluable to my firm and our clients.
Mr. Troy is a highly experienced litigator with in-depth knowledge of the law. Particularly effective at asserting the position of his client both in pleadings and orally, he is energetic without being overaggressive. As a result, he is effective inside and outside the courtroom. He also exhibits a flexibility in his approach to resolving legal battles, which saves his clients money and ingratiates him to judges and mediators.
I needed help with a new business and information regarding trademarks and patents. Mr. Troy came highly recommended from a previous company and owner I had worked with several years ago. Their long term business relationship was an important reason I chose Mr. Troy. They have been great to work with and have handled all my questions and concerns professionally and efficiently.
Gordon is a technical wizard who can blend his knowledge of the computer and law to generate clear answers and solid counsel while listening to client needs.
Recent Blog Posts
The Problem of Inline Linking: Perfect 10, Sinclair Broadcasting, and an Imperfect Internet
Feb. 9, 2022
In 2007, copyright owner Perfect 10 (a purveyor of photos of nude women) brought a lawsuit against Google and Amazon, alleging, among other things, that Google “displayed” full-size images from Perfect 10’s website (not those behind its paywall) in its search returns. The process – known as inline linking – will be familiar to anyone who uses Google.
READ MOREProviding Your Business with Sound Legal Protection
Beyond trademark and copyright, we advise on domestic and international data privacy compliance, defend consumer class actions involving WCAG/ADA accessibility, state privacy laws, and product labeling, and draft business agreements in plain, accessible language that reflects your objectives, not legal boilerplate.
Whether you're launching a new venture or protecting an established brand, we combine decades of experience with practical, business focused solutions.
With four decades of experience, we know how to get results. We consistently make our clients our top priority. When we work with your business, you can be assured that it is in capable hands. We can handle your trademark, copyright, business, IP litigation and related issues.